Atlas Issues White Paper on ‘People-Based Marketing’

Atlas released a new white paper this week, “Behind the Buzz: People-Based Marketing Defined,” and head of marketing Jennifer Kattula said in a blog post introducing the white paper:

If you’re reading this right now, it’s safe to say you’re probably already familiar with the phrase “people-based marketing.” We’ve been hearing it a lot, too, ever since Atlas debuted it at Ad Week last fall. We’re glad it’s caught on, and we’re pretty sure we know why.