Atlas Value Calculator: Analyze Campaigns’ Efficiency

Facebook’s Atlas ad platform introduced a new interactive tool to help brands fine-tune their campaigns.

Facebook’s Atlas ad platform introduced a new interactive tool to help brands fine-tune their campaigns.

Atlas Marketing Sciences head James Dailey introduced the Atlas Value Calculator in a blog post, saying that it enables brands on the platform to improve the efficiency of their campaigns.

Dailey wrote:

You can use the Value Calculator to input real details from your campaign—such as total spend, CPM (cost per thousand impressions), target audience and country to get an estimate of how much off-target delivery could be impacting your campaigns.

People-based marketing can deliver and measure your campaigns based on real people. This means that you can share your message with the right people and identify campaign placements that aren’t being delivered to your desired audience. These insights can help you focus on more accurate channels instead.

Advertisers: What do you think of the Atlas Value Calculator?

AtlasValueCalculator