On that note, Atlas Tuesday introduced the Atlas Partner Directory, an easy way for marketers, agencies and publishers to find the appropriate companies that fit their needs.
Facebook global head of ad technology partnerships Nik Ajagu said in a blog post:
We want to accelerate change for the better, but we can’t do it alone. That’s why we’re launching a new and easier way to connect with our partner ecosystem. The Atlas Partner Program is an exciting initiative to help marketers, agencies and publishers connect with program members to maximize their value on the Atlas platform. The Atlas Partner Program strengthens the Atlas ecosystem by helping our clients find best-in-class solutions that complement our capabilities. And it builds a more inclusive community by enabling its members to integrate seamlessly with Atlas.
At the core of this initiative lies the new Partner Directory, our client guide to companies that have an integrated relationship with Atlas. Each solution can be filtered across five categories: search; creative; campaign lifecycle; measurement and attribution; and verification and privacy. For easy outreach, each partner’s listing includes a company description, contact information and more.
With the Partner Directory, advertisers and agencies don’t have to look far to find partners that support Atlas’ mission of delivering ads to real people, not cookies. This program reinforces our core business philosophies, which are: focus on long-term results, transparency and trust, devotion to innovation and a belief that relationships should benefit everyone involved.
Readers: Is the Atlas Partner Directory a helpful addition?