Atlas Insights Head James Dailey: The Purchase Is the End Goal, Not the Click
What is the relationship between conversions and clicks? Atlas Insights head James Dailey took his shot at answering the question in a blog post, reminding brands that the purchase is the end goal, not the click.
What is the relationship between conversions and clicks? Atlas Insights head James Dailey took his shot at answering the question in a blog post, reminding brands that the purchase is the end goal, not the click.
Dailey wrote:
Since the advent of online advertising, search and display channels have jockeyed for their share of digital marketing budgets. Search proponents show that conversions tend to follow clicks on the path to purchase, while display advocates argue that consumers wouldn’t be searching — and therefore clicking — without motivation from prior display advertising.
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