Facebook Uses Atlas to Analyze Messenger Campaign
Talk about corporate synergy: Facebook used its Atlas ad platform to analyze its recent campaign backing its Messenger application
Talk about corporate synergy: Facebook used its Atlas ad platform to analyze its recent campaign backing its Messenger application.
Facebook specifically tapped Atlas to look into how successful its campaign for Messenger was at reaching people aged 18 through 49 with ads that were served in apps outside of Facebook.
Atlas insights head James Dailey shared the results in a blog post:
Using people-based measurement, Atlas discovered that the Messenger campaign, which ran in two U.S. test markets in late 2014, served over 80 million impressions and reached 18.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in