Atlantic Shifts Tide With Hires

the-atlantic-magazine-s.jpgFresh off the highest traffic day ever on its Web site, The Atlantic is bolstering its sales staff, hiring Felix DiFillipo and Bill McGarry from Forbes and CondeNet, respectively.

DiFillipo joins as associate publisher. He had previously been advertising director at the financial publication. McGarry, formerly interactive sales director/digital strategist at Conde’s Web arm, comes on as digital ad director.

The hires are targeted at the magazine’s growing online presence. “DiFillipo and McGarry join The Atlantic as the title introduces several strategic shifts, including an enhanced online focus as well as a forthcoming redesign and branding campaign,” a statement says.

The full release is after the jump.

Forbes’ Felix DiFillipo and CondeNet’s Bill McGarry Cross to The Atlantic

Washington, DC and New York, NY (August 29, 2008) — Filling two critical senior sales positions, The Atlantic has named Felix DiFillipo associate publisher and Bill McGarry digital ad director. They are the latest additions to The Atlantic’s reenergized integrated sales and marketing team, which in the past year has recruited talent from The Week, Wenner Media, Time and WIRED.

DiFillipo joins The Atlantic from Forbes, where he was group advertising director and managed a $55 million territory. With previous Forbes roles as New York manager and sales account manager, he has wide-ranging experience across luxury, b2b, auto and pharmaceutical industries.

McGarry was most recently interactive sales director/digital strategist for CondeNet, the Corporate Sales division for all of Conde Nast’s digital properties, where he oversaw $25 million in revenue.

“In building a team to deliver The Atlantic’s strategic objectives, we’ve sought individuals with outstanding personal attributes in addition to their professional credentials,” said Atlantic Publisher Jay Lauf. “Beyond their first-rate sales experience, Felix and Bill bring to The Atlantic exemplary character, industry-wide respect and a commitment to championing this brand in the marketplace.”

DiFillipo and McGarry join The Atlantic as the title introduces several strategic shifts, including an enhanced online focus as well as a forthcoming redesign and branding campaign.

Previously, DiFillipo held positions with Time Inc., Red Herring and Thompson Financial Publishing. A graduate of Bentley College, he resides in Manhattan.

Prior to CondeNet, McGarry worked with Conde Nast’s The New Yorker, as well as Mediaspace Solutions, NBC Internet, MSNBC Television, Hill Holiday Connors Cosmopolus and Ammirati Puris Lintas. A graduate of Providence College, he resides in Manhattan.

Since it was founded 150 years ago, The Atlantic has helped shape the national debate on the most critical issues of our times, from politics, business, and the economy, to technology, arts, and culture. The Atlantic’s parent enterprise, Atlantic Media Company, is a Washington, D.C. based publishing company whose flagship properties include The Atlantic, National Journal, and Government Executive. With more than 3 million readers among the ranks of business, politics, government and academia, the publishing properties of Atlantic Media enjoy a prestigious reputation, acquired through 150 years of publishing top-quality American literature and journalism.