Having turned around The Atlantic, Atlantic Media Co. chairman David Bradley is bringing on Time Inc. and Meredith Corp. veteran Andy Sareyan to help grow its other major business, the National Journal Group, but also broaden its portfolio by making “sizeable acquisitions.”
Sareyan was named executive vice president of the Atlantic Media Co. and National Journal president. Part of his role will be to help the National Journal with its membership model gamble, a bid to get more money out of readers. To date, the division has signed on 100 institutional members from its 2,000 subscribers.
“Andy’s going to run one of our biggest divisions, but he’s also going to be working very closely with David and me on major growth strategies,” company president Justin Smith said. “We’re looking to Andy to help us really hypercharge the Atlantic Media’s corporate growth. We’re looking at building up a much broader portfolio of properties.”
The Atlantic Media looked at Businessweek and Newsweek magazines when they were on the block, but Smith said the company was more likely to focus on buying digital companies, most likely with an events component.
“With the exception of The Atlantic, the rest of our properties are very Beltway-specific,” Smith said. “We’re going to be expanding in the consumer space as well.”
Sareyan stepped down earlier this year as president of consumer brands at Meredith Corp., several months after his old boss Jack Griffin exited for Time Inc. Before Meredith, he served in several leadership roles at Time Inc., running Entertainment Weekly, Real Simple, and the Parenting Group. Sareyan might seem a curious fit for the Atlantic Media Co., given his long association with such mass women’s titles. But he also had responsibility for digital strategy at Meredith and has a strong consumer marketing background, which are relevant to his new task.
This is the second hire of a major Meredith vet that Atlantic Media has made recently. In September, it named Georgine Anton to lead a new marketing services division.