Atlantic Media Downsizes National Journal

Changes to politics coverage brings layoffs.

Atlantic Media is revamping its politics coverage, and as a result, cutting staff at National Journal by 25 percent.

Changes include National Journal adopting a subscription model and The Atlantic expanding its politics content. The Atlantic’s politics editor, Yoni Applebaum, will transition to Washington bureau chief. He’ll report to TheAtlantic.com’s editor John Gould.

In a memo to staffers, Atlantic Media chairman and CEO David Bradley said the changes were necessary and will ultimately benefit both brands.

“For the last five years, The Atlantic and National Journal have been in gentle competition, with two event staffs and two advertising staffs competing in this same Washington space,” wrote Bradley. “Separating the businesses, giving one free rein with its public website and events, the other dedicated to a premium audience with premium product, is a strategic decision that could be made only at my level.”