The Atlantic Dabbles In Book Industry

The Atlantic’s latest endeavor, a book of reader photos collected by blogger Andrew Sullivan, combined some of the latest buzzwords in publishing: print-on-demand, reader-generated content.
 
Results of the experiment are in: More than 1,100 readers pledged to buy the book The View from Your Window, helping reduce the book’s cost by about 50 percent to $16.25 from the regular price of $29.95.
 
The book will hardly be a big moneymaker, but Atlantic vp, publisher Jay Lauf said it allowed The Atlantic to try out a new publishing model and engage its audience in a new way.
 
“It