'The Atlantic' Continues Expansion With Health Channel
New online section capitalizes on popular content
The Atlantic, whose website has been a significant driver of the brand’s growth, is pushing it forward with a new Health channel. Launching today, the section will cover mind, body, food, sex, family, and public health. It replaces the Life channel, which encompassed health as well as food, design, and sustainability coverage.
Bob Cohn, editorial director of Atlantic Digital, said the Atlantic decided to launch a dedicated health channel after seeing that subject rise in popularity on the site.
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