So far this NFL season, the Atlanta Falcons have been dominating the competition and garnering the most positive sentiment on Facebook. However, the Dallas Cowboys and New England Patriots have been among the most-talked about teams on social.
According to Unmetric, the Atlanta Falcons have received the highest percentage of positive sentiment on their Facebook posts (25 percent). The Dallas Cowboys have been the most-talked-about team on Twitter and the hashtag from the team’s season opener (#NYGvsDAL) is the most popular of any game hashtag this year.
Lux Narayan, Unmetric’s CEO, talked with SocialTimes about how NFL teams have used social media this season:
When people think about the NFL and marketing, it’s usually about how brands leverage games to promote their own products. So, it’s interesting to see how as brands, NFL teams promote themselves by engaging with fans online before, during, and after games. Social data might not lead to game day victories, but competitive insights can help team marketers create their own winning plays.
On Instagram, New England’s #PatriotsTB12 hashtag in honor of quarterback Tom Brady has been the most engaging.
However, the season has also taught us that posting the most does not mean getting the most engagement. Unmetric found that the Oakland Raiders have posted the most of any team on Facebook, but they have not been able to find the kind of engagement that the Kansas City Chiefs and New England Patriots have enjoyed.
Using Unmetric’s Engagement Score, the company found that the Pittsburgh Steelers and New England have been most successful on Facebook, while the Dallas Cowboys have been stellar on Twitter. The Patriots and Cowboys have also had the most engaging Instagram posts.
Top image courtesy of the Atlanta Falcons on Facebook.