'At The End of The Day,' Even The New York Times Does This

likeThe catchphrase for an epidemic that ruins most new business pitches and PR interviews is “vocal crutch.”

It is that drastic moment when a flack runs out of something interesting to say, and needs a second to think. Instead of a well-placed pause to show consideration for using a brain, the audience — be it a prospective client, a member of the media, or even a PR director considering your future career — gets pelted with a deluge of “ums,” “uhs,” and “likes.”

Much

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