At AIGA's Gain Conference, Tough Crowd for 'Girl-Approved Design Methodology'

Last Thursday, AIGA kicked off its hugely popular Gain Conference in New York City. Moderated by IDEO’s Tom Kelley and with a speaker line-up that included Brian Collins and Malcolm Gladwell, the three-day event emphasized “innovative approaches to generating greater return on investment, fostering emotional connections, and providing positive brand experiences for customers.” Fostering connections and promoting positivity proved difficult for one speaker, reports Benjamin Kessler of Graphics.com. In a presentation entitled “Girl Market Relevancy.