Associated Press to Roll Out New Look and Logo

For the first time in 30 years, the Associated Press is making major changes to its look and logo. The switch is part of its 2010 “master brand strategy.”

Here’s the new logo:

Hmmm. Kind of looks a little like a clown face if you stare at it long enough. We’re guessing that’s not what they were going for.

The AP also has plans to switch up the color scheme on its website. You can check out a preview here.