Ubisoft, makers of the historical action-adventure video game franchise Assassin’s Creed, have created a decidedly artistic and original campaign, titled “Defy History“, to promote the next installment of its popular series — Assassin’s Creed IV Black Flag.
Playing off the game’s historical setting and furthering the concept of video games as art, the promo urges fans to “become part of a masterpiece” by digitally placing their own faces in a painting crafted by artists from L’Ecole Nationale des Beaux Arts in Paris.
The website associated with the campaign states that users can “get a chance to have your face in an epic painting crafted by one of Europe’s finest cultural institutions.” The painting, which can be seen on the site, features a battle scene from the “Age of Piracy,” the time period during which the game is set. Using a webcam, fans can put their own faces on characters from the painting, and the most popular faces will be immortalized on the canvas. The final work of art, complete with fans’ faces, will be displayed in Le Musee de la Marine this November, just after the October release of the game.
Not only is this project creative and interactive, but it gives fans, who already relish losing themselves within the intricately designed worlds of the game series (I don’t plan on seeing my fiancé for about a week after Black Flag’s release), an entirely new way to literally see themselves within that world.
Now if you’ll excuse me, I need to make alternative weekend plans, as said fiancé will likely be spending it pasting his own face on 17th century pirates.