Last week we told you about the social media campaign aimed at pressuring Amazon to change the name of its “Amazon Mom” service to “Amazon Family.” Now, another internet uproar calls for businesses to recognize that dads are parents, too.
“There are NEVER diaper changing stations in mens public restrooms. The first public men’s room that I go into that has one gets a free shout out on my FB page! #BeTheChange“
Notice this isn’t just a complaint; in order to offer some incentive to establishments to rethink the way their restrooms are designed, Kutcher dangled a free-PR carrot, promising a Facebook shout-out to the first business he encounters that offers a changing station in its men’s room. And with over 18 million followers, that simple little shout-out would mean a lot of positive exposure.
In fact, since Sunday, Kutcher’s mini-rant has garnered over 231,000 likes and more than 9,500 shares. And while his #BeTheChange hashtag — which is popping up everywhere — may seem a bit broad and applicable to almost anything, perhaps it’s a play on the whole changing table thing?
Maybe we’re giving him a little too much credit.
But pun or no pun, this is the second major social media movement in a week with the same goal — urging brands and businesses to reconsider tired notions of the American family and start catering to the way people actually live in 2015.
After all, the times (and dads) are a-changin’.
We won’t be surprised to see this trend continuing to gain ground. The only question is, how long will it take for the companies in question to catch on?