'As Seen on YouTube': Orabrush Credits Social Media Campaign for $2.5 Million Investment

One would hope that oral hygiene is already as popular and widespread as anything found on YouTube, but a clever social media campaign helped one company prove its market potential to a group of investors. Orabrush, the maker of a patented tongue brush, plans to expand its retail operations with $2.5 million in funding from True Venture Partners in Silicon Valley and 2X Partners in Chicago.

Orabrush currently supplies major retailers in the United States, Japan and the UK.

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