Art, Design Replace Sex, Vice as Miami's Key Selling Points

What happens in Miami doesn’t have to stay in Miami. In fact, if all goes well, visitors should leave there with something to take home and put on the wall — or on the floor or in the closet. At least that’s the message of the city’s newest tourism campaign, which replaces bikini-clad lovelies lounging poolside at boutique hotels (not that there’s anything wrong with that) with the work of local artists and designers to extol the city as not only sizzling but also “a refined destination awash in culture.”

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