What Netflix Originals Reveal About Social Media's Newest Category of Fans: 'Binge' Viewers

People who watch entire seasons of television in one sitting are willing to share where they are in a series, but are careful of revealing spoilers, according to an analysis by social media research firm Fizziology. These binge viewers, as they're called, showed very different behaviors for "House of Cards" than they are showing now for the upcoming season of "Arrested Development": two Netflix original series that viewers can watch at their own pace.

People who watch entire seasons of television in one sitting are willing to share where they are in a series, but are careful of revealing spoilers, according to an analysis by social media research firm Fizziology.

These binge viewers, as they’re called, showed very different behaviors for “House of Cards” than they are showing now for the upcoming season of “Arrested Development”:  two Netflix original series that viewers can watch at their own pace.

Fizziology president and co-creator Ben Carlson recalled that during the plot-driven “House of Cards,” where “no one knew where anyone else was,” viewers were more likely to “report how far along they were in the series, versus how they felt about it,” he said.

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