Arnold Covering All the PR Bases; Goes from 60 Minutes to Google Hangout

A media blitz these days touches many more bases than the major networks and leading daily newspapers. Witness our former Governor, who wrapped up his first week of Total Recall autobiography chest-thumping with a 2:30 p.m PT Google hangout chat hosted by What’s Trending maven Shira Lazar.

The global audience made possible by this technology was plainly obvious. Commenters awaiting the event’s start were chiming in from Germany, Lithuania, Poland, Macedonia and points beyond.

Schwarzenegger started out by suggesting that his greatest talent has always been his ability to visualize; to “see it; believe it; achieve it.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in