Arkadium study finds in-app purchases more likely in mobile games over Facebook

Image via Arkadium

Casual games developer and publisher Arkadium today released the results of a study of 1,500 cross-platform gamers, analyzing the purchasing and playing behaviors of these players in both mobile games and on Facebook.

Conducted by Peanut Labs, the study measured an even mix of both males and females, age 18 or over, from the US. The study found that gamers tend to interact more frequently with Facebook games, with 56 percent of respondents saying they play three or more Facebook games a week, while only 48 percent play three or more mobile games each week.

However, in-app purchases are more likely to be conducted inside mobile apps than in Facebook games.