A total of 63 percent of cross-platform gamers who responded to a recent study by casual games developer Arkadium said they discovered Facebook games via invitations by friends.
Arkadium also found that:
- 56 percent of respondents play more than three Facebook games per week.
- 48 percent play more than three mobile games per week.
- 46 percent of respondents who play cross-platform games said playing games with friends was the most important feature, more so than sharing with friends, purchasing in-game items (https://www.adweek.com/socialtimes/farewell-facebook-credits_b125016),
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