Every since Rebecca Black went viral with her hit song ‘Friday’, the Internet has been asking questions about Ark Music Factory, the mysterious production company behind the viral hit. Time Magazine called the song, and Ark, “a whole new level of bad”, while other commenters accused Ark of exploiting Rebecca Black and other young girls. And everybody wants to know who that random guy rapping in the car is – is it fat Usher? Well, the guy in the car is none other than Patrice Wilson, founder and president of Ark Music Factory. And in an exclusive interview (ironically uploaded by Ark Music Factory themselves) Patrice talks about Rebecca Black, dispels some of the rumors about his company and announces that Ark is looking for their next viral star.
Before we get to the interview with Patrice Wilson, let’s take a look at some of the hype that led up to it. First Rebecca Black’s hit went viral, racking up more than 63 million views so far. Then, viewers started to notice that the video wasn’t posted to Rebecca Black’s YouTube page, but rather to Ark Music Factory’s YouTube page, which was home to a number of similarly bad music videos, starring girls around Rebecca’s age. Word came out that Rebecca’s mom had paid around $2,000 to Ark Music Factory for the song and music video production. The rumors started to fly. Ark responded by uploading a video on March 21, 2011 that promised to clear up the rumors by the end of the week. That video, which you can check out below, got over 800,000 views.
As promised, an interview went up just a few days later. A lot of people missed it because for some reason they decided to upload it to a brand new YouTube channel – ArkMusicFactory300. I have to admit, something sounds a little sketchy about this interview. CEO and founder of Ark Music Factory, Patrice Wilson, responds to nearly every question with “That’s a very good question”, and who the heck is the girl interviewing him?
According to the interview, Patrice is from “Europe” and his dad is from “Africa” (oh, that clears things up!). He used to be pretty big back in Eastern Europe, but he quit his music career a couple of years ago to come to the United States and “stop making music to let people know what clean good music is.” That makes perfect sense, right? He had to stop making music to let people know what good music is?
Check out the video below to hear Patrice respond to claims that Ark Music Factory exploits kids and parents and explain the services they provide. The company provides kids with everything from a song to image consulting and the video shoot. Oh, and even lunch! All for the low price of $2,000 to $4,000. And the best news of all–they’re on the lookout for their next viral star!
Check out the interview below and let us know what you think. Would you trust Ark Music Factory with your son or daughter?