Are You Young and Male? Discovery Says This TestTube's for You

Net rolls out free, ad-supported video network with targeted original content

Discovery Communications has launched TestTube, a free, ad-supported video network targeted at young males, The Wall Street Journal reported.

TestTube is the product of Internet television studio Revision3, acquired by Discovery last year in an estimated $30-40 million deal. The network will launch with 10 million streams and is expected to grow to 20 million streams by the end of 2013.

TestTube will reportedly showcase original content aimed at a young, male audience, with 15 new series such as techno-philosophy talk show Shots of Awe; Blow it Up, hosted by MythBusters personality Tory Belleci; and Nature Hates You, a series of flip exposés of the sinister side of natural-world things like vines and dust.

“If you had to think about what Discovery would look like if you invented it today for the millennial generation, TestTube is that image,” J.B.

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