Are You Too Nervous To Be a Thought Leader?
"No comment" responses won't make you a thought leader.
You’ll hear PR pros often say that it’s important for clients to be thought leaders. A lot of PRs even fancy themselves as thought leaders, quick to respond to journalists when they come knocking for comment on another how-to story about creating a solid pitch, targeting a certain market or launching a campaign. All of these things are important, and insightful comments are appreciated.
But ask a PR to use that thought leadership on big public relations topics that have news relevance and a good number of specialists will shrink away instantly, citing “clients” and “conflicts” and vague feelings about what’s “appropriate.”
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