Social Pro Daily

Are You Interested Parent Snap Interactive Is Very Interested In Facebook Mobile App Install Ads

Facebook dating application Are You Interested was stung by Cupid’s arrow and began what it hopes will be a long, healthy relationship with the social network’s mobile app install ads, as AYI parent Snap Interactive credited the ad product from Facebook with helping to propel huge growth for its app in May.

DavidCohen
By David Cohen

Facebook dating application Are You Interested was stung by Cupid’s arrow and began what it hopes will be a long, healthy relationship with the social network’s mobile app install ads, as AYI parent Snap Interactive credited the ad product from Facebook with helping to propel huge growth for its app in May.

Snap Interactive said downloads on both the iOS and Android platforms skyrocketed more than 200 percent in May compared with April, with new subscriber counts rising 91 percent on iOS and 147 percent on Android during the same time period.

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DavidCohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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