To work for Tina Brown, you must be “B to the W,” we’ve learned from the new New York Times Magazine profile of her.
“We say, ‘Is he B to the W?’ Because otherwise someone comes in and says, ‘Well, two days a week I have to teach at N.Y.U. . . .’ And we say, ‘Not B to the W!’ ”
We figure you can guess what that means. If not, you can read the profile.
Here is an important etymological side note from Slate in 2006.