Are Social Networks Positively or Negatively Impacting Our Real Life Friendships?

You have hundreds of friends of Facebook, but how many real life friends do you have? According to a new study, not as many as your parents did.

You have hundreds of friends of Facebook, but how many real life friends do you have? According to a new study, not as many as your parents did.

You have 130 friends on Facebook, 251 followers on Twitter, and dozens of subscribers to your YouTube channel. You’ve got lots of friends, right? According to a new study from the Time-sharing Experiments for the Social Sciences (TESS) programme, not so much.

According to their website the TESS “offers researchers the opportunity to capture the internal validity of experiments while also realizing the benefits of working with a large, diverse population of research participants.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in