Are 'Connected Appliances' the Next Big Thing, or What?
One way to bring attention to your client’s burgeoning industry: sell it to Google. The company’s $3.2 billion purchase of “smart home” startup Nest was the best possible PR for the push to synchronize appliances, which has yet to catch on despite all the press because it sounds a little weird.
This morning, however, we found ourselves strangely compelled by this demonstration of the world’s first “connected washing machine” via Berg, a UK cloud service company.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in