Zendesk today is launching a digital ads campaign at South by Southwest Interative in Austin, Texas, in effort to change the way potential clients see its brand.
"We started out as a customer support company, but over time we've grown beyond that," explained Ryan Donahue, vp of global design at Zendesk. "We have a powerful chat product; we have a demanding new data product. So people are coming to us for more than just customer support needs.
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