Are Ad-Tech Companies Pitching Solutions to Problems That Don’t Exist? One Exec Thinks So

MDC Media Partners and Assembly CEO on the messy world of digital transparency

Digital advertising may be plagued with issues like fraud, brand safety and viewability, but some agency execs say a new crop of tech companies are increasingly trying to capitalize on those problems and solve problems that don’t exist.

During an Advertising Week panel on Thursday, MDC Media Partners and Assembly CEO Martin Cass spoke with execs from ad-tech firms OpenX and AdRoll about challenges in digital transparency and how they affect the agency-client relationship. Over the past year, a number of ad verification and brand-safety software companies have seen an uptick in business from marketers concerned about where their ads are running and how well they are performing.

“We

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