Apptiv Games aims to make mobile games really mobile -- through exercise

San Francisco-based startup Apptiv Games wants to incentivize exercise through mobile gaming.

The bootstrapped, four person team’s goal is to create games that will not only be fun and enjoyable by themselves, but will also encourage their players to be active. According to CEO Stephen Dick, although many fitness trackers have added gamified elements to their presentation, since those apps are still focused on measuring workouts, the “games” aren’t actually very much fun.

“We take a games first approach.

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