Appssavvy Hoping to Crack Mobile Ads Market with Activity-Based Ad SDK

New York-based Appssavvy, an advertising startup backed by True Ventures that laces interstitial ads into apps when users take certain actions, is bringing its solution to mobile apps.

Called Adtivity, Appssavvy’s mobile SDK for iOS and Android allows developers to incorporate interstitial ads into a variety of social activities like sharing photos, checking in, sending and earning virtual goods and even leveling up within a game. (Whether this is a good experience for users who want to quickly get in and out of an app is another question.)

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