Appssavvy Ditches Banners for In-Game Activity Ads

Startups love the word “pivot,” but it’s rare that a company will outright ditch one money-making strategy for another untested one. That’s the case with Appssavvy. The company serves display ads and, like everyone else in the category, talks trash about the low engagement of display ads. But today Appssavvy announced it would walk the walk—the three-year-old company is shutting down its display business entirely in a play to put all eggs in one basket.