AppsFlyer Debuts ROI Reports for Facebook Mobile App Install Campaigns

AppsFlyer, a Facebook Mobile Measurement Partner, is now measuring return on investment for application marketers.

AppsFlyer, a Facebook Mobile Measurement Partner, is now measuring return on investment for application marketers.

Starting Friday, AppsFlyer clients can access real-time ROI reports on their mobile app install campaigns.

AppsFlyer said it will use its new advanced integration with Facebook to compile data on in-app activity, lifetime value, cost and other details from clients’ campaigns, eliminating the need to get this information from multiple reports.

Data in the new ROI reports includes impressions, clicks, costs, in-app purchases, sessions and average revenue per user, with all of it accessible via a single dashboard.

AppsFlyer co-founder and CEO Oren Kaniel said in a release introducing the new ROI reports:

Facebook is one of the most important sources of app installs in the entire ecosystem. Our new Facebook ROI reports–especially when combined with our click-through, view-through and multitouch attribution–allow app marketers to make smarter, faster decisions to help improve the performance of their Facebook campaigns. Our reports are invaluable in helping marketers increase their investment in profitable campaigns and improve losing campaigns with full confidence that they’re getting a positive return their marketing investment.

Developers: What are your initial thoughts?

ROISlotMachine

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