AppsFlyer Announces Full Support For Improvements To Facebook’s App Ads
Mobile application tracking and analytics platform AppsFlyer, a Facebook Mobile Measurement Partner, announced full support for the new calls to action Facebook introduced earlier this week for its mobile app install ads.
Mobile application tracking and analytics platform AppsFlyer, a Facebook Mobile Measurement Partner, announced full support for the new calls to action Facebook introduced earlier this week for its mobile app install ads.
AppsFlyer said users of its NativeTrack mobile app measurement platform can now:
- Measure and optimize mobile customer acquisition across multiple sources, including social, ad networks, search, discovery platforms, and organic.
- Track in-app conversions and engagement metrics such as return on investment and lifetime value across all channels.
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