REPORT: Facebook Mobile App Install Ads Help Make Social Top Source Of App Discovery
Social networks including Facebook and Twitter were the most effective marketing channel for developers promoting their applications in terms of user quality, conversion rates, and volume, according to a report by AppsFlyer, a Facebook mobile measurement partner.
Social networks including Facebook and Twitter were the most effective marketing channel for developers promoting their applications in terms of user quality, conversion rates, and volume, according to a report by AppsFlyer, a Facebook mobile measurement partner.
The report from AppsFlyer cited Facebook’s mobile app install ads as a key factor, saying that prior to the first quarter of 2013, social scored well in terms of delivering high-quality users, but it lagged behind in volume and reach.
AppsFlyer
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