AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App
AppsFlyer measured the in-app purchase activity of over 100 million users across over 1,000 apps (that have in-app purchase activity) from April to May 2016.
Mobile attribution and marketing analytics platform AppsFlyer released its latest State of In-App Spending report, which measured the in-app purchase activity of over 100 million users across over 1,000 apps (that have in-app purchase activity) from April to May 2016.
For this report, in-app purchases were defined as any transactions performed within apps. As examples, this includes the purchase of virtual goods in a gaming app, as well as the purchase of a flight in a travel app.
The report showed the average global paying user spends $9.60
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