AppsFlyer, a Facebook Preferred Mobile Measurement Partner, develops support for mobile app action ads

AppsFlyer, a Facebook Preferred Mobile Measurement Partner, announced that they’ve launched support for the newly-released mobile app action ads. Through the AppsFlyer NativeTrack SDK, developers can create engaging ads that get users to open up apps they’ve already downloaded.

AppsFlyer’s NativeTrack mobile app measurement platform allows developers and agencies to:

• measure and optimize their entire mobile customer acquisition across multiple sources.
• track in-app conversions and engagement metrics such as ROI (return on investment) and LTV (lifetime value) across all channels, allowing automatic or manual optimization.