Facebook has updated its Ad Providers whitelist to include six more advertising networks. Platform application developers are only supposed to work with the listed networks, though Facebook is yet to specify a penalty for non-compliance. Still noticeably absent is Google’s AdSense network, meaning the company has yet to sign on to Facebook’s Platform Terms.
Facebook has been updating the list every two weeks or so with more networks, 40 in total now. The newcomers include high profile networks such as appssavvy and ValueClick as well as international networks from France and Germany.
Those newly added to the list are:
ad:C Media is a German performance media company specializing in placing ads in e-commerce and shopping environments. The company also provides SEO and affiliate marketing services.
appssavvy helps brands deliver their message by leveraging existing audiences and social activity through custom integrated sponsorships of games, video and applications. Its direct advertising team has previously struck deals with Zynga and LivingSocial.
MakeMeReach is a French marketing company that focuses on social advertising for French and European brands such as Orange mobile and L’Oreal.
ValueClick is an established independent ad network that offers typical online advertising placement as well as a full-service suite.
Ybrant Digital offers Facebook, social game, mobile, and display marketing services. It recently received $48 million in funding, and launched its new FBM Facebook marketing technology that “personalizes messages into micro-segmented groups”.