Facebook Cuts Down on Implicit Sharing

Facebook is asking developers to mark stories as explicit and has even stopped implicit sharing by Instagram.

implicit sharing

implicit sharing

Facebook’s new guidelines for developers outline circumstances in which implicit sharing will be denied and require apps make requests for “explicit” shares.

From the Facebook blog:

In general, we’ve found that people engage more with stories that are shared explicitly rather than implicitly, and often feel surprised or confused by stories that are shared implicitly or automatically. Over the past year, the number of implicitly shared stories in News Feed has naturally declined. This decline is correlated with how often people mark app posts as spam, which dropped by 75 percent over the same period. In the coming months, we will continue to prioritize explicitly-shared stories from apps in News Feed and Ticker over implicitly-shared stories.

Facebook is asking developers to mark stories as explicit during the Open Graph submission process and has even stopped implicit sharing by Instagram.

As The Register points out:

Facebook users grumble — a lot — about the way the service selects and orders content in their feeds. This update does not seem to impact the feature generating most complaints — pushing old posts to the top of the list for no reason — but will mean a smaller volume of automatically-generated posts.

For apps that are currently sharing implicitly, Facebook encourages developers to focus on the following instead:

  • Share Open Graph stories explicitly
  • Use Message Dialog to share in a more personal way (supports Open Graph and does not require Facebook login)
  • Use Send to Mobile to drive desktop traffic to a mobile app
  • Try the new Like button for mobile apps
  • Use Share Dialog for the Web instead of the Feed Dialog

Last month, Facebook began reviewing apps more strictly (requiring developers to justify the collection of personal data) and introduced anonymous logins, which give consumers more control over what private information is being shared with apps.