AppNexus Nets $5 Mil. in Funding
Online ad exchange platform AppNexus has added an extra $5 million in funding to help the company build out its product.
The funding is an “up-round” investment, added to an $8 million Series B round from September 2008. Existing investor Kodiak Venture Partners led the round, which included Venrock and First Round Capital. The company has raised more than $15 million.
The New York-based startup is among several players that aim to help ad buyers interact with the growing clout of ad exchanges.
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