Mobile advertising network Appnext has announced its new Ad SDK, aimed at increasing click-through rates and eCPMS for Android developers who have previously struggled to earn as much money per download as those creating apps on iOS.
The SDK looks to offer triple the ad-click-through rates and eCPMS of existing ad units, giving developers the ability to integrate full screen single ad units with larger install buttons calling out to consumers for engagement. Ads can also include a new “Send by Email” option, which allows users to send advertised app download links to their email accounts for later downloading.
Appnext is working with 2,500 Android developers to integrate their new SDK, and it’s already showing results for companies like Precision Driving 3D developer Advanced Tiny Lab.
“Appnext’s new SDK is generating three times the revenue we previously generated with Appnext,” said Piotr Klimko, owner of Advanced Tiny Lab. “The new Appnext ad units are generating more revenue than any of our other Android ad units.”
On top of the SDK, a native ad API has been released to help Android developers create native ad offers for additional revenue. Native ads can be customized to match an app’s design or theme. For instance, Android game developers can create ads that are included inside game messages and leaderboards, which then recommend relevant apps to the player.
“The new Appnext SDK provides one of the best performing ad units available for Android developers today,” added Elad Natanson, founder of Appnext. “From what we’re seeing, our new SDK is enabling Android developers to earn ad revenue equal to iOS developers.”