Appnext Sees Click-Through Rates Of 15 Percent To 20 Percent On Facebook Games

One of the biggest problems facing advertisers on Facebook is figuring out how to get users to click on ads. Appnext has found a way to improve click-through rates, for games, anyway. The company told AllFacebook that through well-timed ads for games, Appnext has seen CTRs of roughly 15 percent to 20 percent.

One of the biggest problems facing advertisers on Facebook is figuring out how to get users to click on ads. Appnext has found a way to improve click-through rates, for games, anyway. The company told AllFacebook that through well-timed ads for games, Appnext has seen CTRs of roughly 15 percent to 20 percent.

Appnext — a free program that has partnered with Domino Playspace and SlotsVilla, among several other games — places ads for other fun games after players have exhausted all of their tokens or coins.

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