App.net Makes Facebook Pages More Mobile Friendly
With new startup, imeem founder aims to simplify mobile marketing
More and more companies are relying on Facebook Pages to connect with their fans, but App.net CEO Dalton Caldwell says there's something missing: A simple way to connect those Pages to a company's smartphone apps.
For example, the Facebook Page for mobile startup Foursquare has more than 700,000 fans and plenty of content, yet there's no direct link to download the Foursquare app. Now, it's not exactly a huge challenge to track down an app, but as hundreds of thousands of apps jostle for attention, any obstacles to downloads and usage can make a big difference.
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