AppLift Reveals Engagement and Usage Patterns for Major App Types
AppLift described social media app usage as a ‘snacking behavior,’ with an average session length of two minutes and 30 seconds. Users launch these apps 25 times per month, on average.
AppLift, in partnership with Localytics, has released a new infographic highlighting app engagement and usage patterns across a variety of app types, as well as the impact push messages have on app engagement.
Specifically, the infographic details patterns across news, entertainment, social media and music apps, and found the average time per month spent in each type of app has increased from 2014 to 2015. For instance, the infographic showed users, on average, have spent 63 minutes per month in social media apps in 2015, up from 31 minutes per month last year.
AppLift
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