Applifier launches game recording viral Everyplay

The idea is to capture that word-of-mouth moment between mobile game players when one person shows another person a game on their phone. At its most basic level, Everyplay records live gameplay clips from within a game that can then be shared among friends — via Facebook, YouTube or Twitter. The service can also be used to generate replays of game moments, which could be used by players to create walkthroughs or by developers to display asynchronous game moments like when a rival attacks the player in-game.