Applifier launches Everyplay GameAds for targeted mobile video ads

Game cross-promotion network Applifier has announced the launch of Everyplay GameAds, bringing highly targeted video advertisements to mobile gamers, resulting in high CPMs and engagement.

Everyplay GameAds work to target specific users with high lifetime value potential. As such, the video ads are only shown in games as interstitial video ads, or as opt-in opportunities, where users may watch a video ad to receive a free item (as an example). These ads are further targeted to users using Applifier’s proprietary algorithms, all with the goal of achieving higher response rates than other mobile ad networks.

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