Applifier Adds Retargeting to Its Cross-Promo Bar
A new feature has come to Facebook’s largest cross-promotion bar, Applifier: retargeting, a tactic usually used by ad networks. With retargeting, developers will be able to send optimized messages to users who have encountered their game before.
Here’s an example use case. Applifier’s bar is essentially a line of ads, in which developers trade views on a one to one basis. With retargeting, you can make a user that has already clicked through your ad once see a different message — instead of “Try our game!”, it can be “Come back!” Regular players can see yet another message.
Retargeting
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