Apple Widely Misses Online Rental Target

Apple fell far short of its goal of rolling out 1,000 movies for rent through the iTunes Store by the end of February, according to a CNET News report:

Macworld’s Christopher Breen checked in Friday on Apple’s promise, and found that just 351 titles are available to rent through the latest version of Apple TV. If you check the iTunes Store from a Mac or PC, there are 399 movies available to rent. Breen notes that even if you include all the movies available through the iTunes Store, for both purchase and rentals, there are only 770 available.”

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in